Exclusive hands-on workshops for customer marketing leaders. These workshops have concluded.
In this breakfast workshop, we combine CMO speakers, panels, and round tables to discuss the future of marketing around two core topics: What AI applications are CMOs leveraging, why 40%+ of CMOs shifted to retention marketing, and the Revenue CMO collaboration with CRO & CCO.
This hands-on 90-minute workshop gives marketers experience getting faster and better results from AI tools. Learn how LLMs work, their strengths and limitations, and how to structure prompts for clarity and control. Build custom AI teammates for customer marketing use cases including customer case studies and pull quotes generation.
• TechTalk for Marketers: How LLMs work
• How to write structured, effective prompts using the PROMPT framework
• Learn the three types of AI teammates — and how to design each one for a specific kind of work
• Design AI teammates for customer case studies and pull quotes
Length: 90 minutes + Q&A
Format: Hands-on workshop — bring your laptop and build an agent/GPT
Location: Boston and San Francisco only
Facilitator: Natalie Lambert