New York • Oct 14–15 San Francisco • Oct 20–21, 2026

2026

The Customer-Led Growth Summit for the AI Era.

The only summit dedicated to turning post-sale into one connected growth motion. Customer Success, Customer Marketing, Lifecycle, Advocacy, Community, Digital CS, and Expansion teams come together to build the next operating model for customer-led growth.

Early bird discount.
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Pitch your talk for Obsession 2026.

100+
Industry expert speakers
3
Agenda tracks
450+
Industry professionals
200+
Leading brands attending

Join the leaders from the world's best B2B + AI companies

AdobeAmazonGongSplunkNICESAPFreshworksZendeskOktaHubSpotGitLabZoomInfoBroadcomBambooHRSalesloftDruvaCornerstoneSimilarwebTealiumVidyardHexagonOneStreamTSIAAdobeAmazonGongSplunkNICESAPFreshworksZendeskOktaHubSpotGitLabZoomInfoBroadcomBambooHRSalesloftDruvaCornerstoneSimilarwebTealiumVidyardHexagonOneStreamTSIA

Built for what comes next

Customer-led growth is entering a new era. Acquisition is harder. Retention matters more. Expansion needs to be more intentional. Post-sale teams are expected to drive more growth without adding headcount at the same pace.

Customer Success owns onboarding and adoption. Customer Marketing owns advocacy and references. Community owns engagement. Lifecycle teams own communication. Revenue teams own expansion. But customers do not experience any of this as separate motions.

Obsession is where post-sale leaders come together to build a better model: one customer journey, one shared data layer, and one coordinated motion across every program that drives customer growth.

This is where post-sale becomes a true growth engine in 2026. See you there?

We're obsessed with the experience
Two cities · One movement

October 2026

New York City
October 14 – 15
San Francisco
October 20 – 21
The Agenda Tracks

Three tracks. One growth motion.

Each track is built for a specific function. Together, they form one connected operating model.

01
AdvocacyReferencesCommunity

Advocacy & Community

For the teams turning customer relationships into growth.

Hover for topics →
01
What you'll learn
  • Advocacy programs that scale beyond manual nomination
  • Turning customers into references, reviewers, and champions
  • Connecting community engagement to revenue
Sample sessions
  • From Customer Love to Revenue Impact
  • The Community Signals Your Revenue Team Is Missing
02
LifecycleCMCLG

Customer Marketing & Lifecycle

For lifecycle, retention, expansion, and GTM leaders building connected programs.

Hover for topics →
02
What you'll learn
  • Designing lifecycle journeys across the full customer arc
  • Using AI to personalize by segment, stage, persona, intent
  • Connecting customer marketing with CS motions and revenue
Sample sessions
  • From Lifecycle Campaigns to Lifecycle Orchestration
  • The Customer-Led Growth Operating Model
03
Digital CSScaled CSOnboarding

Digital & Scaled Customer Success

For CS, scaled CS, digital CS, onboarding, and CX leaders building efficient, personalized journeys.

Hover for topics →
03
What you'll learn
  • Scaling onboarding without losing personalization
  • Using AI agents to identify risk and trigger next-best actions
  • Always-on success plans and QBRs, not just quarterly
Sample sessions
  • Digital CS in the AI Era
  • Always-On Success Plans

Why Obsession 2026 Exists

Post-sale is where growth compounds.

The strongest companies are connecting onboarding, adoption, advocacy, references, community, renewal, and expansion into one system.

Onboarding

Adoption

Engagement

Advocacy

Expansion

Renewal

That is customer-led growth.

Built for post-sale leaders.

CCO ∗ CMO ∗ VP of Customer Success ∗ VP of Customer Marketing ∗ Digital & Scaled CS ∗ Customer Experience ∗ Lifecycle Marketing ∗ Advocacy & References ∗ Community ∗ Customer Education ∗ Onboarding ∗ Revenue & RevOps ∗ GTM Founders

From AI discussion to AI execution.

A strategic, practical summit for teams building the next generation of post-sale growth.

  • Connect Customer Success and Customer Marketing
  • Use AI to turn customer signals into next-best actions
  • Build lifecycle programs from onboarding to renewal
  • Scale personalized engagement without scaling work
  • Advocacy & community as part of NRR strategy
  • Design digital and scaled CS motions
  • Programs on shared data, not spreadsheets
  • Measure CLG through TTV, adoption, NRR

Agenda

Exciting updates are coming soon.
Obsession 2025 · On the main stage

The Playbooks to Scaling
Post Sale with AI

Obsession 2025 · Host
Gal Biran · Base CEO
2025 Sessions
Gal Biran
Base · Gal Biran
Adobe
Adobe
Zendesk
Zendesk
Splunk
Splunk
ZoomInfo
ZoomInfo
Sessions filmed live at Obsession 2025. The full 2026 workshop lineup is being finalized now.

Speakers

Join the executives, operators, and category leaders shaping the future of customer-led growth. Past Obsession speakers have included leaders from B2B companies sharing real playbooks across advocacy, community, lifecycle, customer success, customer marketing, digital engagement, and revenue growth.

Apply to Speak
Obsession 2025

The leaders who joined us in 2025

A look at some of the customer-led growth leaders who took the Obsession stage last year.
Allyson Havener
SVP of Marketing and Community
TrustRadius
Antu Buck
Director, Customer Marketing & Community
Gigamon
Cari Rivan
Director, Customer Success & Experience
Infor
Gal Biran
CEO & Co-Founder
Base AI
Kalina Bryant
VP of Customer Marketing
Asana
Kara Manfredi
Sr. Manager, Sales Customer Reference
Sage
Kyra Hennessey
Head of Global Customer Marketing
Redis
Laurie Aquilante Faiola
VP of Scaled Customer Success
HubSpot
Luis Gonzalez
Head of Global Customer Advocacy
Alteryx
Mark Organ
CEO & Co-Founder
Influitive & Eloqua
Mo Malayeri
CEO & Co-founder
Bettermode
Nandita Verma
VP Marketing
Eltropy
Natalie Lambert
CMO
Base AI
Nathalie Bar
Head of Customer Advocacy & Global Campaigns
Temenos
Nicole Saunders
Director, Community
Khoros
Rita Floyd
Director of Customer Marketing
Coveo
Ryan S. Quackenbush
Head of Customer Advocacy
monday.com
Sam Shepler
CEO
Testimonial Hero
Sara Steffen
Sr. Director, Customer Marketing
Databricks
Scott K. Wilder
Global Head of Digital Self-Serve
LastPass
Sil Cleary
Sr. Program Manager, Community Experts
Adobe
Sonia Starova
Customer Advocacy Manager
Temenos
Spencer Cook
Customer Advocacy Manager
Deel
Thao Littler
Sr. Customer Marketing Manager
Crunchtime
Vera Flores
Senior Customer Marketing Manager
Gong
Victoria LaPlante
Founder
Customer Advocacy Professionals

What you'll walk away with

Two days of sessions, real talks, and hands-on AI workshops — you leave with playbooks you can run Monday, not notes you'll forget.

Finally unite Customer Success and Customer Marketing into one motion

Steal AI workflows for engagement, advocacy, lifecycle, and digital CS

Turn customer signals into action — automatically

Scale personalized engagement without scaling headcount

Tie every program to adoption, retention, expansion, and NRR

See exactly how the best teams run customer-led growth

Leave knowing how post-sale becomes your real growth engine

2025 Sponsors

Interested in sponsoring or partnering? Apply to sponsor → (adi.gorelik@base.ai)

Lock in early bird pricing

Get the Early Bird Discount
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