New York · Oct 14 & 15 • San Francisco · Oct 20 & 21 • 2026

2026

The AI Summit for Customer-Led Growth.

Customer Success, Customer Marketing, Lifecycle, Advocacy, and Expansion leaders putting AI to work across the post-sale journey.

Get the Early Bird discount →Watch the 2025 recap

Past attendees include leaders from:

AdobeAmazonHubSpotGongOktaGitLabSplunkZendeskZoomInfoBroadcomSalesloftVidyard
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Pitch your talk for Obsession 2026.

50+
Industry expert speakers
3
Agenda tracks
450+
Industry professionals
200+
Leading brands attending

Built for what comes next

Customer-led growth is entering a new era. Acquisition is harder. Retention matters more. Expansion needs to be more intentional. Post-sale teams are expected to drive more growth without adding headcount at the same pace.

Customer Success owns onboarding and adoption. Customer Marketing owns advocacy and references. Community owns engagement. Lifecycle teams own communication. Revenue teams own expansion. But customers do not experience any of this as separate motions.

Obsession is where post-sale leaders come together to build a better model: one customer journey, one shared data layer, and one coordinated motion across every program that drives customer growth.

This is where post-sale becomes a true growth engine in 2026. See you there?

We're obsessed with the experience
Two cities · One movement

October 2026

New York City
October 14 – 15
San Francisco
October 20 – 21
The Agenda Tracks

Three tracks. One AI growth motion.

Each track goes deep on one function. Together they show how post-sale teams put AI to work.

01
AdvocacyReferencesCommunity

Advocacy & Community

For the teams putting AI to work turning customer relationships into growth.

  • AI agents that surface your next advocates
  • Scaling references beyond manual nomination
  • Community signals your revenue team can act on
01
What you'll learn
  • Advocacy programs that scale beyond manual nomination
  • Turning customers into references, reviewers, and champions
  • Connecting community engagement to revenue
Sample sessions
  • From Customer Love to Revenue Impact
  • The Community Signals Your Revenue Team Is Missing
02
LifecycleCMCLG

Customer Marketing & Lifecycle

For lifecycle, retention, and expansion leaders making AI part of every program.

  • AI personalization by segment, stage, and intent
  • Journeys that adapt to customer signals
  • Connecting customer marketing to CS and revenue
02
What you'll learn
  • Designing lifecycle journeys across the full customer arc
  • Using AI to personalize by segment, stage, persona, intent
  • Connecting customer marketing with CS motions and revenue
Sample sessions
  • From Lifecycle Campaigns to Lifecycle Orchestration
  • The Customer-Led Growth Operating Model
03
Digital CSScaled CSOnboarding

Digital & Scaled Customer Success

For CS and CX leaders scaling personalized journeys with AI agents.

  • AI agents that flag risk and trigger next-best actions
  • Onboarding at scale without losing personalization
  • Always-on success plans, not quarterly check-ins
03
What you'll learn
  • Scaling onboarding without losing personalization
  • Using AI agents to identify risk and trigger next-best actions
  • Always-on success plans and QBRs, not just quarterly
Sample sessions
  • Digital CS in the AI Era
  • Always-On Success Plans

Why Obsession 2026?

Post-sale is becoming one motion. AI is accelerating the shift. Obsession brings together the teams, tactics, and practical learning required to lead it.

01

The motion

One journey. One post-sale motion.

OnboardingAdoptionEngagementAdvocacyExpansionRenewal

Customers do not experience onboarding, adoption, engagement, advocacy, expansion, and renewal as separate programs.

They experience one relationship with your company.

Obsession brings every post-sale use case together into one connected customer-led growth motion.

02

The people

Two teams. One customer.

Customer Success and Customer Marketing influence the same journey, but too often work from separate teams, systems, and plans. Obsession brings both disciplines into the same room to build one post-sale motion together.

Customer Success
Customer Marketing
One customer

Shared customer signals. Shared programs. Shared growth goals.

03

The advantage

From AI ideas to AI execution

AI is changing how post-sale teams understand customers, prioritize actions, and scale their work. This is not a conference about what AI might do: attendees compare tactics being tested now and build practical workflows in hands-on AI workshops.

Learn itBuild itUse it

One customer. One post-sale motion. A new AI playbook.

Agenda

Exciting updates are coming soon.
Obsession 2025 · On the main stage

The Playbooks to Scaling
Post Sale with AI

Obsession 2025 · Host
Gal Biran · Base CEO
2025 Sessions
Gal Biran
Base · Gal Biran
Adobe
Adobe
Zendesk
Zendesk
Splunk
Splunk
ZoomInfo
ZoomInfo
Sessions filmed live at Obsession 2025. The full 2026 workshop lineup is being finalized now.

Speakers

Join the executives, operators, and category leaders shaping the future of customer-led growth. Past Obsession speakers have included leaders from B2B companies sharing real playbooks across advocacy, community, lifecycle, customer success, customer marketing, digital engagement, and revenue growth.

Apply to Speak
Obsession 2025

The leaders who joined us in 2025

A look at some of the customer-led growth leaders who took the Obsession stage last year.
Allyson Havener
SVP of Marketing and Community
TrustRadius
Antu Buck
Director, Customer Marketing & Community
Gigamon
Cari Rivan
Director, Customer Success & Experience
Infor
Gal Biran
CEO & Co-Founder
Base AI
Kalina Bryant
VP of Customer Marketing
Asana
Kara Manfredi
Sr. Manager, Sales Customer Reference
Sage
Kyra Hennessey
Head of Global Customer Marketing
Redis
Laurie Aquilante Faiola
VP of Scaled Customer Success
HubSpot
Luis Gonzalez
Head of Global Customer Advocacy
Alteryx
Mark Organ
CEO & Co-Founder
Influitive & Eloqua
Mo Malayeri
CEO & Co-founder
Bettermode
Nandita Verma
VP Marketing
Eltropy
Natalie Lambert
CMO
Base AI
Nathalie Bar
Head of Customer Advocacy & Global Campaigns
Temenos
Nicole Saunders
Director, Community
Khoros
Rita Floyd
Director of Customer Marketing
Coveo
Ryan S. Quackenbush
Head of Customer Advocacy
monday.com
Sam Shepler
CEO
Testimonial Hero
Sara Steffen
Sr. Director, Customer Marketing
Databricks
Scott K. Wilder
Global Head of Digital Self-Serve
LastPass
Sil Cleary
Sr. Program Manager, Community Experts
Adobe
Sonia Starova
Customer Advocacy Manager
Temenos
Spencer Cook
Customer Advocacy Manager
Deel
Thao Littler
Sr. Customer Marketing Manager
Crunchtime
Vera Flores
Senior Customer Marketing Manager
Gong
Victoria LaPlante
Founder
Customer Advocacy Professionals

What you'll walk away with

Two days of sessions, real talks, and hands-on AI workshops. You leave with playbooks you can run, not notes you will forget.

01

One conference for the entire post-sale growth team

Customer Success, Customer Marketing, Lifecycle, Advocacy, Community, and Expansion, finally building one customer motion together.

02

A blueprint for turning post-sale into a growth engine

Connect onboarding, adoption, advocacy, renewal, and expansion into one coordinated system.

03

AI workflows you can put into production, not just admire on stage

Build practical plays for personalization, risk detection, advocacy, lifecycle orchestration, and next-best action.

04

The operating models behind leading customer-led companies

Learn directly from practitioners building scalable post-sale programs across some of the world's most recognized B2B brands.

05

Hands-on workshops built around your real customer signals

Turn behavioral, engagement, and relationship data into automated actions your teams can use immediately.

06

A practical path to scale impact without scaling headcount

Use shared data and AI agents to deliver more personalized customer experiences with less manual work.

Past attendees include leaders from:

Interested in sponsoring or partnering? Apply to sponsor → (adi.gorelik@base.ai)

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