01
Understand
Customer intelligence, signals, health, value, and intent.
Track 03 · Digital & Scaled Customer Success
New York · Oct 14 & 15 • San Francisco · Oct 20 & 21 • 2026
2026The AI Summit for Customer Growth
For Customer Success, Customer Marketing, Lifecycle, Advocacy, Community, and Expansion leaders putting AI to work across the post-sale journey.
One customer. One lifecycle. One AI-powered growth motion.
Past attendees include leaders from:
Customer growth is entering a new era. AI is collapsing onboarding, adoption, lifecycle, advocacy, retention, and expansion into one always-on motion. Acquisition is harder. Retention matters more. Expansion needs to be more intentional. Post-sale teams are expected to drive more growth without adding headcount at the same pace.
Customer Success owns onboarding and adoption. Customer Marketing owns advocacy and references. Community owns engagement. Lifecycle teams own communication. Revenue teams own expansion. But customers do not experience any of this as separate motions.
Obsession is where post-sale leaders come together to build a better model.
One customer journey. One shared data layer. One coordinated motion across every program that drives customer growth.
We call that operating model Customer-Led Growth, and Obsession is where you learn to run it.
This is where post-sale becomes a true growth engine in 2026. See you there?
Three moves that turn every post-sale program into one growth motion. The Obsession agenda is built around them.
Customer intelligence, signals, health, value, and intent.
Track 03 · Digital & Scaled Customer Success
Onboarding, adoption, lifecycle, and scaled engagement.
Tracks 02 & 03 · Customer Marketing & Lifecycle, Digital & Scaled CS
Retention, expansion, advocacy, community, and proof.
Tracks 01 & 02 · Advocacy & Community, Customer Marketing & Lifecycle
Each track goes deep on one function and maps back to the operating model above. Together they show how post-sale teams put AI to work.
For the teams putting AI to work turning customer relationships into growth.
For lifecycle, retention, and expansion leaders making AI part of every program.
For CS and CX leaders scaling personalized journeys with AI agents.
Post-sale is becoming one motion. AI is accelerating the shift. Obsession brings together the teams, tactics, and practical learning required to lead it.
Join the executives, operators, and category leaders shaping the future of customer growth. Past Obsession speakers have included leaders from B2B companies sharing real playbooks across advocacy, community, lifecycle, customer success, customer marketing, digital engagement, and revenue growth.
Apply to Speak
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Two days of sessions, real talks, and hands-on AI workshops. You leave with playbooks you can run, not notes you will forget.
