New York · Oct 14-15 | San Francisco · Oct 20-21, 2026
Everything you need to get the yes.
Learning AI from the SaaS leaders already running it is how post-sale teams make progress this year. Here is the case for Obsession 2026, what you'll bring back, straight answers to the four questions your manager will ask, and a letter you can send today.
Post-sale is becoming one motion, and AI is what is collapsing it. Obsession is where the SaaS leaders already running AI in production show exactly how they built it, and where you leave able to do the same.
Not a stage full of AI predictions. Workflows post-sale teams are testing right now, rebuilt live in hands-on workshops using your own customer signals.
The two teams that shape the same customer journey, in the same room, building one plan instead of two that quietly compete for the customer's attention.
Onboarding, adoption, lifecycle, advocacy, community, renewal, expansion. Not seven programs with seven owners. One journey, one data layer, one growth motion.
Operators from ZoomInfo, NICE, Adobe, HubSpot, Okta, Gong, Splunk and more, walking through what they built, what it returned, and what they would do differently.
Two days of sessions, real talks, and hands-on AI workshops. You leave with playbooks you can run, not notes you will forget.
Answer them before they get asked and the conversation gets a lot shorter.
Early bird registration is $249, half the standard rate, and one retained account covers it many times over. The letter states exactly what registration includes, so the ask lands as a specific number rather than a vague request.
Two days learning AI directly from the SaaS leaders already running it in production, at Adobe, HubSpot, Gong, Okta, Splunk and ZoomInfo. That is the fastest way to skip a quarter of trial and error. Sessions are built around work already on your plate, so you come back with workflows in progress, not a folder of notes you never open.
Most events serve one function. Obsession is built for the convergence: Customer Success and Customer Marketing solving the post-sale problem together, with AI as the forcing function.
Pick two or three goals before you go. A workflow to bring back, a benchmark to gather, a peer group to build. Then report against them. The letter has a line for exactly this.
A ready-to-send request your manager can act on. Open it, swap in your name, your priorities, and your real numbers, then send it. The more specific you make it, the better it works.
Sending this on behalf of a team? Ask about group rates before you register.
One person comes back with ideas. Three people come back and change how the team works. Send your CS lead, your customer marketer, and whoever owns lifecycle. Early bird is $249 per person, 50% off the standard rate.
Get the early bird discount