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CMO Morning Workshop

CMO Breakfast Workshop

San Francisco, August 23
Boston, September 17

Join leading marketing executives for the  Customer-Led Growth conference!

Retention Marketing / Lifecycle / Adoption Campaigns / Upsell Motions

Next Section

AGENDA

8:45 – 9:30

Registration and networking breakfast

9:30

Base intro

Gal Biran
CEO & Co-Founder, Base
09:50

CMO 3.0 - looking at leading CMOs

With her extensive experience at Marketo, Demandbase and Tealium, and as a pioneer in MA, ABM, and CDPs, Heidi's session will guarantee a unique perspective
Heidi Bullock
CMO, Tealium
10:10

The Future of B2B Marketing - panel

What are Marketing Orgs going to look like in the next 2-3 years?
Led by Allyson Havener, SVP of Marketing and Community, TrustRadius
10:35-11:00

Break

11:00

Roundtables - round 1

Choose 1 of 3 topics: How do ve future-proof our role and team; AI in Marketing applications; Becoming a Revenue leader
11:25

Roundables - round 2

Choose 1 of 3 topics: How do we future-proof our role and team; AI in Marketing applications; Becoming a Revenue leader
11:50

Summary

12:00-12:30

Light Grab & Go Lunch

Unfold the strategic impact of Customer-Led Growth, explore Lifecycle/Retention Marketing strategies and influence on NRR, understand community-led motions, and more.

5 REASONS TO JOIN:

1. Learn from CMOs that implemented lifecycle and retention marketing initiatives.

2. Network and engage with leading CMOs and Marketing Executives.

3. Participate in roundtables on implementing Customer-Led Growth and retention marketing in your organization.

4. Discuss getting organizational/executive buy-in and adoption.

5. Enjoy a working breakfast, brainstorming and growth opportunity.

 

Contact us with any questions you may have.

Fill in the form and we'll be in touch with further details

San Francisco • August 23rd

House of Web3
Building 103, 103 Montgomery St
San Francisco, CA 94129

Directions

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Boston • SEptember 16th

Courtyard by Marriott Boston
275 Tremont St
Boston, MA 02116

Directions

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