CMO Breakfast Workshop
San Francisco, August 23
Boston, September 17
Boston, September 17
Join leading marketing executives for the Customer-Led Growth conference!
Retention Marketing / Lifecycle / Adoption Campaigns / Upsell Motions
AGENDA
8:45 – 9:30
Registration and networking breakfast
9:30
Base intro
Gal Biran
CEO & Co-Founder, Base
09:50
CMO 3.0 - looking at leading CMOs
With her extensive experience at Marketo, Demandbase and Tealium, and as a pioneer in MA, ABM, and CDPs, Heidi's session will guarantee a unique perspective
Heidi Bullock
CMO, Tealium
10:10
The Future of B2B Marketing - panel
What are Marketing Orgs going to look like in the next 2-3 years?
Led by Allyson Havener, SVP of Marketing and Community, TrustRadius
10:35-11:00
Break
11:00
Roundtables - round 1
Choose 1 of 3 topics: How do ve future-proof our role and team; AI in Marketing applications; Becoming a Revenue leader
11:25
Roundables - round 2
Choose 1 of 3 topics: How do we future-proof our role and team; AI in Marketing applications; Becoming a Revenue leader
11:50
Summary
12:00-12:30
Light Grab & Go Lunch
Unfold the strategic impact of Customer-Led Growth, explore Lifecycle/Retention Marketing strategies and influence on NRR, understand community-led motions, and more.
5 REASONS TO JOIN:
1. Learn from CMOs that implemented lifecycle and retention marketing initiatives.
2. Network and engage with leading CMOs and Marketing Executives.
3. Participate in roundtables on implementing Customer-Led Growth and retention marketing in your organization.
4. Discuss getting organizational/executive buy-in and adoption.
5. Enjoy a working breakfast, brainstorming and growth opportunity.
Contact us with any questions you may have.
San Francisco • August 23rd
House of Web3
Building 103, 103 Montgomery St
San Francisco, CA 94129
Boston • SEptember 16th
Courtyard by Marriott Boston
275 Tremont St
Boston, MA 02116