90-MINUTES HANDS-ON

APPLIED AI WORKSHOP FOR CUSTOMER MARKETING

At Obsession AI Summit 2025 Boston and San Francisco, we want to give marketers hands-on experience getting faster and better results from AI tools. We’ll cover how LLMs work, their strengths and limitations, and how to structure prompts for clarity and control.

We will then build custom AI teammates that actually help get work done, with a focus on customer marketing use cases, such as customer case studies helper, quotes generation, and others.

Key Takeaways: 

• TechTalk for Marketers: How LLMs work
• How to write structured, effective prompts using the PROMPT frameworks
• Learn the three types of AI teammates--and how to design each one for a specific kind of work
• Design AI teammates for customer case studies and pull quotes

Length: 90-minutes + Q&A

Format: Hands-on workshop, bring your laptop and build an agent/GPT.

Location: Boston and San Francisco only