CMO Breakfast Workshop

NYC, September 15
Boston, September 17
San Francisco, September 24

Join leading marketing executives for our Marketing in the Age of AI & Revenue workshop!

Retention & Lifecycle Marketing / Building an AI-first Team / Upsell & Expansion Motions

Speakers & Panelists

Introducing a few of the CMOs and Marketing Executives that will be speaking at the event.

AGENDA

8:45 – 9:30

Registration and networking breakfast

9:30

Base intro

Gal Biran

CEO & Co-Founder, Base

09:50

CMO 3.0 - looking at leading CMOs

With her extensive experience at Marketo, Demandbase and Tealium, and as a pioneer in MA, ABM, and CDPs, Heidi's session will guarantee a unique perspective

Heidi Bullock

CMO, Tealium

10:10

The Future of B2B Marketing - panel

What are Marketing Orgs going to look like in the next 2-3 years?

Led by Allyson Havener, SVP of Marketing and Community, TrustRadius

10:35-11:00

Break

11:00

Roundtables - round 1

Choose 1 of 3 topics: How do ve future-proof our role and team; AI in Marketing applications; Becoming a Revenue leader

11:25

Roundables - round 2

Choose 1 of 3 topics: How do we future-proof our role and team; AI in Marketing applications; Becoming a Revenue leader

11:50

Summary

12:00-12:30

Light Grab & Go Lunch

What is the strategic role of Marketing in an AI-first GTM?
Is there a paradigm shift to Retention Marketing and influence on NRR?

In this breakfast workshop, we will combine CMO speakers, panels, and round tables to discuss the future of marketing around two core topics:

AI is dramatically changing marketing and GTM
- What’s expected for 25-26?
- What AI applications are CMOs leveraging?
- How will AI restructure teams?
- How to ready your team for an AI future?
From acquisition to growth
- Acquisition in the age of AI and CAC trends
- Why 40%+ of CMOs shifted to retention marketing
- Techniques for generating upsell and expansion revenue
- The Revenue CMO and collaboration with CRO & CCO

Fill in the form and we'll be in touch with further details

Why attend?

Brainstorm the immediate and long-term impact of AI on Marketing and how to lead the transformation.
Learn from CMOs that implemented lifecycle and retention marketing initiatives.
Network and engage with leading CMOs and Marketing Executives.
Participate in roundtables on implementing AI and retention marketing, and getting peer/executive buy-in and organizational adoption.
Enjoy a working breakfast, brainstorming, and a growth opportunity.

CMO Breakfast Workshop

Speakers & Panelists

Heidi Bullock

Rowen Tonkin

Einat Weiss

Udi Ledergor