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Obsession
CLG Tour 2025
San Francisco
August 26 - Customer Exclusive Day
August 27 - Obsession (All are welcome)
August 28 - CMO Workshop (Invite only)
New York City
September 15 - Obsession (All are welcome)
Boston
September 17 - Customer Exclusive Day
September 18 - Obsession (All are welcome)
September 19 - CMO Workshop (Invite only)
Industry expert speakers
Customized agenda tracks to choose from
Industry professionals
leading brands attending
Our Sponsors

WELCOME TO THE OBSESSION CLG TOUR 2025!
Pack your bags—Customer-Led Growth is going on tour. Join us in San Francisco, New York City, or Boston for a one-day event built for modern marketing leaders who are reimagining the customer experience in a world where new AI tools are rapidly emerging.
The Obsession CLG Tour is designed for CMOs, customer marketing pros, community builders, lifecycle strategists, advocacy leads, and reference program owners. Whether you’re standing up a new motion or leading a scaled team, you’ll leave with actionable insights, practical tactics, and peer connections that last.
We’re curating a sharp mix of sessions focused on what’s next: how AI is reshaping the way we personalize lifecycle journeys, scale advocacy, activate customer communities, and drive measurable growth from your customer base.
Expect deep dives into the strategies that matter most—Customer-Led Growth, Lifecycle Marketing, Community, Advocacy, and Reference Management—all delivered without the fluff.
This is where the future of customer marketing takes shape. See you there?
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Want to be part of the obsession CLG Tour 2025 lineup?
Submit your speaking proposal and join our lineup of industry leaders.
Here's a preview of our 2025 speaker lineup

Mark Organ

Laurie Aquilante Faiola

Luis González

Kyra Hennessey

Nathalie Bar

Sil Cleary

Christopher Irwin-Dudek
GLOBAL HEAD CORPORATE COMMUNICATIONS
NICE
created by and for customer-obsessed professionals
customer marketing
Explore how today’s top teams are using AI to drive smarter engagement, elevate CX, run multiple programs at scale, and influence revenue with precision.
ADVOCACY & REFERENCES
Learn how AI is helping teams turn customer love into revenue influence—through smarter storytelling, scalable reference programs, strategic rewards, and real attribution.
COMMUNITY
Unlock strategies that leverage AI to connect community to revenue influence, activate your most engaged customers, and track impact—whether you're a team of one or many.
cmos
and vps
Discover how AI-powered, actionable insights are reshaping Customer-Led Growth strategies, bridging Customer Marketing and Demand Gen, and fueling community-led trends that drive measurable impact.
Agenda
- San Francisco
- New York City
- Boston
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August 26
Customers Day
Join us for a full day of sessions and discussions tailored specifically for customers!
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August 27
Obsession
This industry day will be jam-packed with over 20 speakers and sessions with 2 different tracks to choose from so you can customize the day exactly how you want.
Get excited for interactive sessions to discover solutions, and take a hands-on approach to define your framework for success!
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August 28
CMO Workshop (Invite Only)
Join us for an exclusive CMO Breakfast Workshop!
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September 15
Obsession
Join us for a full day of sessions and discussions tailored specifically for customer-obsessed marketers!
-
September 17
Customers Day
Join us for a full day of sessions and discussions tailored specifically for customers!
-
September 18
Obsession
This industry day will be jam-packed with over 20 speakers and sessions with 2 different tracks to choose from so you can customize the day exactly how you want.
Get excited for interactive sessions to discover solutions, and take a hands-on approach to define your framework for success!
-
September 19
CMO Workshop (Invite Only)
Join us for an exclusive CMO Breakfast Workshop!
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Lorem ispum dolor sit amet.