RECAP

Scaling Your Global Community

Dani Weinstein, Community Builder & Strategist, DW Consulting #Community #CLG #LifecycleMarketing

Scaling Customer Story Production With AI

Emily Amos, Founder & CEO, Uplift Content #CustomerMarketing #CLG #AI

Workshop: Increasing Engagement and Insights From Your Customer and Partner Advisory Boards

Gavin Nathan, Senior Consultant & Partner, Ignite Advisory Group #CustomerMarketing #LifecycleMarketing #CAB

Using AI in Customer Marketing

Ryan Quindlen, Director of Content, Laudable #CustomerMarketing #CLG #AI

Empowering Businesses to Build Unique and Thriving Communities

Mo Malayeri, CEO & Co-Founder, Bettermode #Community #CustomerMarketing #CustomerAdvocacy

10 Things I Learned Making 2,000 B2B Video Testimonials

Sam Shepler, CEO, Testimonial Hero #CustomerMarketing #CaseStudies #VideoContent

Creating Win-Win Advocacy By Deepening Customer Connections

Kathleen Kliskey, Senior Manager, Customer Advocacy, Barracuda #CustomerAdvocacy #CLG

Let Your Customers Shine: Building a Winning Customer Reference Program

Kara Bankhead, Director of Customer Advocacy, NICE #CustomerMarketing #References

Transforming Customer Reviews Into Enterprise-Wide Battle Cards

Luis Gonzalez, Head of Global Customer Advocacy, Alteryx #CustomerMarketing #CustomerReviews

PANEL: Customer Programs - Lifecycle Marketing, Community and CAB

Irwin Hipsman, Customer Marketing Director, Repetitos #LifecycleMarketing #CustomerMarketing #CAB #Community

How To Apply Customer Marketing Against Different Key Moments In Time

David Coates, Senior Director, Customer-Led Growth, Forter #CustomerMarketing #CustomerAdvocacy #Reporting

Building Awards Programs

Cate Vanasse, Director of Customer Marketing, Talkdesk #CLG #CustomerMarketing

Evolution of Customer Marketing Programs

Evan Jacobs, Director of Customer & Partner Marketing, Chainanalysis #CustomerMarketing #CLG

Driving Revenue Growth: Implementing a Reference Program for Maximum Sales Adoption

Simon LeFevre, Senior Business Process Improvement Manager, Sage #References #CustomerMarketing #CLG

Crawl, Walk, Run: Customer Marketing from the Ground Up

Katie Strange, Sr. Director, Customer Marketing, Apptio #CustomerMarketing #CLG

5 Tips to Maximize Executive Events for Advocacy

Angela Wells, Senior Director, Customer Advocacy, Splunk #CustomerMarketing #CustomerAdvocacy #Events

Optimizing Customer References in Complex Organizations

Cari Rivan, Director, Customer Success & Experience, Infor #CustomerMarketing #CustomerAdvocacy #References

The Interconnection of Customer-Led Growth, Customer-Driven Innovation, and Community Building

Scott Wilder, Head of Digital Success and Self-Serve, Clari #Community #CLG #CustomerAdvocacy

Maximizing Customer Awards: Best Practices, Leadership Buy-In and Leveraging Customer Stories

Thao Littler, Customer Marketing Manager, Crunchtime #CustomerStories #CLG #CustomerMarketing

Practical Tips for Making The Customer The Hero

Jonny Prestidge, Marketing Manager, NICE CLUB ONE #CLG #CustomerMarketing #LifecycleMarketing

Building and Launching a Customer Marketing Program: Your 30-60-90 Day Plan

Antu Buck, Director, Customer Marketing & Community, Gigamon #CLG #CustomerMarketing #LifecycleMarketing

Developing Executive Customer Programs and KPIs for Effective Measurement

Nathalie Bar, Head of Customer Advocacy and Global Campaigns, Temenos #CustomerMarketing #CustomerAdvocacy #Reporting

Harnessing Customer Data: Strategies for Effective Utilization

Irwin Hipsman, Customer Marketing Director, Repetitos #LifecycleMarketing #Reporting #CLG

Panel on Executive Program Development, Experiences, and Growth

Robert Solby, Senior Marketing Manager, Executive Programs, Adobe #CLG #CustomerMarketing #CustomerAdvocacy

Winning the Content Game: Level Up Your Customer Evidence Strategy

Bianca Del Vecchio, Managing Consultant, Captivate Collective #CLG #CustomerMarketing

The Emotional Touchpoints of Customer Marketing

Adrian Chang, VP Growth & Customer Marketing, Mindtickle #CustomerMarketing #LifecycleMarketing #CLG

Scaling Customer Case Studies: Mastering Storytelling and Video Content

Jacqueline Gu, Senior Product Marketing Manager, Fastly #CustomerMarketing #CaseStudies

Navigating Growth: From Startup to ScaleUp

Michael Sholz, VP Product & Customer Marketing, Commercetools #CustomerMarketing #LifecycleMarketing #CLG

Fueling Growth Through Community and Advocacy

DeMario Bell, Senior Community Manager, Culture Amp #CLG #Community #CustomerAdvocacy

Showcasing Value to Stakeholders: Using Base to Measure Engagement and Drive Customer Programs

Lisa Caspari, Customer Advocacy Analyst, Docebo #CustomerMarketing #CustomerAdvocacy #References #Reporting

Scaling and Evolving Customer Marketing Programs

Julie Perino, Head of Global Customer Marketing, Adobe #CustomerMarketing #CLG

The Evolution of Customer Marketing: From Generic CX to Revenue Champs

Lisa Nakano, Customer Engagement Executive

Learning from Influitive and Advocacy 2.0

Mark Organ, Founding CEO of Influitive #CustomerAdvocacy #CLG

Rolling Out 5 Customer Programs In One Year

Christopher Irwin-Dudek, Global Head Corporate Communications, NICE #CustomerMarketing #CLG

Shaping the Future: Customer Marketing Transformation & Insights

Gal Biran, Co-founder and CEO, Base #CLG #CustomerMarketing #LifecycleMarketing #CustomerAdvocacy